Visual Identity

The creation of the visual identity project for the Graduate Program in Water Resources at UFMT, suggests a minimalist design following a professional line that shows trust, motivation and security. The development of the brand is based on the water element, which best represents the theme Water Resources. The drop icon is the main element and the water drainage resources in the hydrographic basin visually creates veins that feed the Brazilian territory with life. And these same features make a direct connection with the meaning of the Graduate Program, where we have several different paths and routes that come together to give life to a common study theme. The color palette is composed of bluish tones, as it refers to the water theme. The presence of the drop shape takes place in a very slight way in the acronym RH, which has different coloring because it is the main basis of the program.  

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